Customer Relationship Managment CRM

In Adempiere , CRM is the integral part of the application, it`s not  like other applications in which it`s found  as an additional or independent module that runs process in batch or synchronizations.  This allows to Adempiere to manage the creation ,  distribution and following custumers up  , providers and generated orders, assuring a proper monitoring of the  internal process of  your company.

CRM is capable of finding any kind of requirements of the following areas:

Information:      Management of requisitions obtained through the Web or  via  e-mail.

Services:          Method by which a request is followed up for a service in a specific location and date.

charges:            Is the mechanism by which a  costs reimbursement   is handled .

Accounts:           Is how the system performs an order, a law firm, an invoice or a payment to a customer or supplier.

Guarantees:      Is the procedure by which a service or product that has any kind of problem is followed up. 

Helps:             How to guide customers to get answers to their doubts.

Depending on the case,a process can be automatized like a document in case of a request , an order or an invoice. It can also be programmed to send an e-mail confirmation  in a manual or automatical way , with a case number  for better monitoring . Finally, a process can be sent to a person or group responsible for this kind of case ,allowing you  to have complete control over such.

Customers Profitableness

Is the way to measure the gain or net income from customers, it can have individual reports , for example: by group or by a specified period.

Marketing Campaigns

It is clear that the goal of any company is to keep its costumer satisfied  ; For this reason Adempiere is capable of following  its costumers up by  marketing campaigns , using a method called mailing, by which you can use parameters such as: Latest sales, volume of sales, products purchased or any other indicator , so that allows sales area to have a clearer view  where to make more effective its campaigns.

To measure the effectiveness of campaigns , you can associate documents such as invoices or orders in order to get reports and information to be able to analyse the results of the income or the net profit.

Everyone related to the company such as costumers, suppliers and  employees  can use  Adempiere  via Web, which allows you to consult  any kind of information that you  are able to view; for example  own accounts, invoices, orders and so on.  You can also monitoring  that information up to outstanding balances had  been paid.   It can also be used by people who have a direct relationship with the company, when they select topics of interest and are recorded by the system ; Adempiere is capable of sending an advertising to them saving time and money.

Centralized information.

For business partners (Customers, Suppliers and Employees), you can keep information centralized (Products, Price lists, Accounting information). Business partners are able to add new elements but they cannot change the basic structure of the central elements in order to keep the integrity and consistency of data.